Many years of working with graphic designers and their clients can develop a real sense of what's desirable, distracting, or disturbing. I strive to take care of things without being told. It saves money and makes you look good. You may discover that many small details were quietly handled.
Photos are typically corrected for blown-out highlights, poor shadow detail, incorrect white balance, color casts, facial blemishes, black eyes, red eyes, yellow teeth, weak tone along picture box edges or behind reverse type, insufficient bleeds, etc., and whatever else is apparent.
I typically set highlights/shadows, evaluate and set neutrals, skin, and other "known" colors, adjust the contrast, even out uneven exposure conditions, diminish excessive grain, sharpen, then convert to the appropriate format, etc. You get back trouble-free images, ready to go.
Specific retouch requests are no problem. Images usually get prepared at supplied full pixel size, converted, then provided at the final print size with proper sharpening and color mode.
The heart of the process is assessing, then quickly working up each shot in a rapid, custom sequence of small quality-enhancing steps.
Clients are encouraged to book their projects with an easy-to-use online Job Request form. (Optionally, files can be uploaded there, too.) Arrange expert prep on one image or a hundred, then be done and back to your work in about a minute. Fast turnarounds are no problem when the schedule permits, and there are never rush charges.
I urge clients to supply basic job info and packaged InDesign documents where cropping, scaling, sharpening, text legibility needs, and other info can be learned. (Photos do not get cropped.) Random CMYK proofs, using your picture boxes, can be sent to you.
Also available is a low-cost in-house proofing option to save time and assure top quality for clients not needing to see or show proofs:
INTERNAL PROOFING: HALF_PRICE
